The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people are choosing to order holiday gifts online to avoid congested stores...
Did you know that 8 in 10 holiday shoppers are influenced by the Internet before they make a purchase? This statistic alone shows the importance of marketing effectively for the holiday period. You better make sure you start early too, as almost 50% of customers want to shop in October or November for Christmas. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping; with just a click of a few buttons...
When purse strings are loosened and shopping inhibitions are put on the back seat, brands respond by offering their best for the lowest price. What is it? It’s a holiday: a time when sales abound and money flows like wine. A holiday is a brand’s and a consumer’s best friend because both end up on ...
