The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people are choosing to order holiday gifts online to avoid congested stores...
As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...
When purse strings are loosened and shopping inhibitions are put on the back seat, brands respond by offering their best for the lowest price. What is it? It’s a holiday: a time when sales abound and money flows like wine. A holiday is a brand’s and a consumer’s best friend because both end up on ...
