As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
