Why, Supreme - a street and skateboard-related brand - worshipped by Millennials and Centennials, chooses to work with iconic figures of the past?
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:
Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.