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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

How Livestream Shopping Impact Retail trends in 2023

How Livestream Shopping Impact Retail Trends in 2023

30/03/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. Livestream shopping, or live shopping, is a marketing strategy whereby a host promotes products through a live video. The host can be someone who works for the business, a celebrity, or an influencer. Livestream shopping involves delivering video and audio content to your audience simultaneously while it’s being recorded...

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Live Video-Based Commerce: How Retailtainment is Next Big Thing

26/03/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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