Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. Livestream shopping, or live shopping, is a marketing strategy whereby a host promotes products through a live video. The host can be someone who works for the business, a celebrity, or an influencer. Livestream shopping involves delivering video and audio content to your audience simultaneously while it’s being recorded...
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.