So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.
Fashion and technology II: Combining tradition and innovation. As shops like Tiger and MUJI have proved it, the rise of eCommerce stores didn’t mean the demise of bricks and mortar. Actually quite far from the death. But what brands really need is a hybrid of both – physical and digital.