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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Marketing Strategy for Luxury Sanitaryware

Marketing Strategy for Luxury Sanitaryware: 11 Tips and Marketing Ideas

22/12/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

There is only one place to begin, and this is by taking a look at the sanitaryware market size to get a better understanding of what you are coming up against. In 2020, the global luxury sanitary market reached over $2,418 million. Cumulative growth opportunity is estimated to be $25 billion between now and 2027. If you are in the bathroom industry...

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Luxury Brand Exclusivity Strategies

Luxury Brand Exclusivity Strategies: Effective Guide to Maintain Brand Perception

10/11/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...

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Suggestive Selling 5 Upselling Tips for Luxury Retail Brands

Suggestive Selling: 5 Upselling Tips for Luxury Retail Brands

10/06/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

Have you ever added a product to your online shopping cart and had a few similar suggestions pop up? Or perhaps you went to the store for a new pair of jeans, only to have the salesperson suggest a nice pair of shoes to go with it and before you know it you’ve got a new wardrobe? That’s suggestive selling....

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Fashion Metaverse How Luxury Brands Can Embrace the Opportunity

Fashion Metaverse: How Luxury Brands Can Embrace the Opportunity

22/04/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...

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10 Crucial Tips for Launching a Luxury Product Line in The UK Market

10 Crucial Tips for Launching a Luxury Product Line in The UK Market

11/04/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is booming. There’s been a major shift from people only buying things for loved ones, to buying things for themselves as well...

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Luxury Watch Marketing Strategies For Sustainable Sales

11 Genius Luxury Watch Marketing Strategies For Sustainable Sales

28/01/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

For the luxury watch industry, it’s one that has seen an increase in growth due to the way brands have been adapting to this new way of existing on the market since COVID. From celebrity endorsements to influencer marketing, there are many efforts being made to make sales...

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Vital Luxury Retail Marketing Trends 2023

10 Vital Luxury Retail Marketing Trends to Gain Ultimate Sales In 2023

14/01/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

Businesses need to stay on top of the trends that will affect their success in the retail space - all to stay ahead of the game of course. Embracing this change will help retailers succeed this year and beyond. But we know it can be hard to stay on top of everything that's going on as a business owner...

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luxury product marketing guide

Luxury Product Marketing Guide: Understand Your Consumer And Boost Your Marketing Results

17/11/2021 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are those that stand out, that differs from anything else on the market, showing your status and style...

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Practical Engagement Guide For Fragrance Brands Amid The Pandemic

Practical Engagement Guide For Fragrance Brands Amid The Pandemic

29/12/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

From industries marketing their products on social media, pop-up shops, and advertisements, what does one specific industry do when purchasing factors depend on consumers having the ability to smell their product. What does that exact industry...

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Luxury-brand1-800x533

How Luxury Brands Are Adapting To Lockdown

28/04/2020 0 Comments By David Pittaway Reading Time: 11 Minutes

The past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to consumer lifestyles. Naturally, brands, particularly luxury ones, must adapt to stay relevant during the COVID-19 pandemic where new and innovative strategies need to be facilitated. With lockdowns in ...

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