With Italian luxury fashion brand Valentino recently requesting a court appeal to end it’s lease on their NYC Boutique on 5th Ave, it’s easy to imagine how the other high-end retail companies are faring amidst COVID-19. Consumer behaviour shifting away from materialistic purchases; the coronavirus impact on jewellery sales in particular has immensely decreased in sales with customers unable to find reasoning behind buying...
Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean ...
Why do we pay so much for a cup of coffee? The actual cost of grinding coffee beans is pennies, and the labour time isn’t consuming. Yet Costa, Starbucks and Caffe Nero are crammed with customers happy to pay nearly three pounds for a brew. Why? Howard Shultz, CEO, described Starbucks as ‘the third place’ ...
In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative ...
Easy ways to turn your SEO traffic into customers Trying to keep up with the ever-changing Google’s algorithm can be daunting. It is extremely hard to master the art of SEO to get your name on the top of Google’s search results. Let’s assume that you are using PPC ads to appear on the first ...
Web development in 26 steps Deconstructing your needs and wants Have a new business? Need a new website? Or you just want to update your current one? Nothing is more exciting than greeting new clients and talking about their innovative business ideas. But sometimes our simple (and innocent) questions tend to lead to confusion. Questions ...
What is a perfect hotel experience? Hospitality – ‘‘The friendly and generous reception and entertainment of guests, visitors, or strangers.’’, from the Oxford Dictionary. In other words, hotels need to make every moment meaningful and unforgettable. Today, hospitality industry is undergoing some remarkable changes. The perfect hotel experience must be recreated online AND offline – from ...
London has become the top destination for global property investors, surpassing New York. Therefore, London’s luxury property websites should be upgraded to look dapper. New tax regulations and prospective increases in interest rate will make buyers more cautious. In fact, house prices are starting to cool down in August, says the Independent. However, with the ...
What’s experience design about? When planning a trip, choosing a nice and cozy place to stay is almost as equally important as choosing which country to visit. There is a good reason for that. Staying at a dirty, smelly and dingy hostel full of drunk people and rude staff can easily ruin your whole trip. Yet ...
Luxury comes in many forms – minimalism, exclusiveness, supremacy or Made in Britain. People tend to think ‘luxury’ is something exclusive to high-end fashion brands, cars and mansions. Yes, sure. But that’s not the whole story. For us, luxury is not always about the material desire. But luxury is all about the process of getting ...
