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Effective Tips to Create a Marketing Strategy for Luxury Brands

Effective Tips to Create a Marketing Strategy for Luxury Brands

As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...

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Mass Customisation, AKA the future of fashion. From time immemorial.

Mass Customisation, AKA the future of fashion. From time immemorial.

Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

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‘Logos are dead.’ The continuing trend of Stealth Wealth.

‘Logos are dead.’ The continuing trend of Stealth Wealth.

Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.

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Sneaker brands on Tumblr – 3 different brands, 3 different angles.

Sneaker brands on Tumblr – 3 different brands, 3 different angles.

Successful sneaker brands on Tumblr Despite Tumblr’s ‘artsy and hipster appeal’, a big chunk of their users are – paradoxically – the wealthiest among any other social media users except LinkedIn. According to a study, the average income of Tumblr users comes to the top of Pinterest, Facebook and Twitter. What’s does that mean for ...

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