As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?
Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.
Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.
Luxury comes in many forms – minimalism, exclusiveness, supremacy or Made in Britain. People tend to think ‘luxury’ is something exclusive to high-end fashion brands, cars and mansions. Yes, sure. But that’s not the whole story. For us, luxury is not always about the material desire. But luxury is all about the process of getting ...
Burberry has done something pretty cool, again. When it comes to social media – among other things – the brand is always definitely ahead of the game. From The Next Web: ‘Kissing online: Google and Burberry let you send a personalized smooch to a loved one. Kissing someone across the globe has never been more ...
Parties, bottles of Krug, caviar, VIPs, Penelope Cruz, the Dalai Lama, Bono and 50 Cent talking about Kierkegaard, more champagne, white tigers, Russian gazillionaires, Mega Giga Super Yachts, Extra Top Models, Lenny Kravitz, red carpets, 545,886 people screaming outside the venue, a 334-metre long limo, golden Bentleys and, of course, The Kardashians: Welcome to the ...
