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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Luxury Brand Exclusivity Strategies

Luxury Brand Exclusivity Strategies: Effective Guide to Maintain Brand Perception

10/11/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...

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Fashion Metaverse How Luxury Brands Can Embrace the Opportunity

Fashion Metaverse: How Luxury Brands Can Embrace the Opportunity

22/04/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The interest in shared online worlds, 3D interactions, data synchronisation and the joining of both digital and physical worlds have all contributed to this booming industry. With the projected value of the metaverse, it’s easy to see why businesses are taking note of it. Not only is it a great business opportunity, but it also opens the doors to a reimagined world of advertising...

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luxury brands

Effective Tips to Create a Marketing Strategy for Luxury Brands

19/03/2019 1 Comments By Karolina Sposob Reading Time: 4 Minutes

As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...

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Luxury brand eCommerce – how to drive highly coveted customers to your site?

17/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

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The immersive luxury retail experience: Burberry, Fendi, Givenchy & Marc Jacobs

17/04/2016 0 Comments By Waka Reading Time: 3 Minutes

While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?

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Celebrity endorsements and luxury brands – DOs and DON’Ts

09/12/2015 0 Comments By Waka Reading Time: 4 Minutes

The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.

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Luxury mobile apps: essential or optional?

04/10/2015 0 Comments By Waka Reading Time: 3 Minutes

Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?

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Mass Customisation AKA the future of fashion From time immemorial

Mass Customisation, AKA the future of fashion. From time immemorial.

23/09/2015 0 Comments By Waka Reading Time: 2 Minutes

Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

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‘Logos are dead.’ The continuing trend of Stealth Wealth.

05/08/2015 0 Comments By Waka Reading Time: 3 Minutes

Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.

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Luxury web design: It’s all about the experience.

22/06/2014 0 Comments By Waka Reading Time: 2 Minutes

Luxury comes in many forms – minimalism, exclusiveness, supremacy or Made in Britain. People tend to think ‘luxury’ is something exclusive to high-end fashion brands, cars and mansions. Yes, sure. But that’s not the whole story. For us, luxury is not always about the material desire. But luxury is all about the process of getting ...

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