As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...
Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and closing in response to the pandemic which makes it difficult for businesses to stay in the present and drive foot traffic in post-COVID-19 society...
Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...
With Italian luxury fashion brand Valentino recently requesting a court appeal to end it’s lease on their NYC Boutique on 5th Ave, it’s easy to imagine how the other high-end retail companies are faring amidst COVID-19. Consumer behaviour shifting away from materialistic purchases; the coronavirus impact on jewellery sales in particular has immensely decreased in sales with customers unable to find reasoning behind buying...
.ashx?h=1252&la=en&w=1920&hash=C3CB9BA8CECA4B3ECADC0A5008E10FB11602D4CF)
The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and China’s eCommerce has fallen down to around 30%-40% and Europe’s online sales have been on a downwards trajectory by 5%-20%, meaning a long-term goal will need to be put in place for the survival of the fashion industry post COVID-19.
.ashx?h=1080&la=en&w=1920&hash=700BCB3751A792D43F0C12B6AF7AB56F68FE094F)
The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices for retail stores everywhere. This includes book stores, electronics retailers, fashion retailers and all manner of businesses both large and small who have been allowed to open their doors again provided they...
The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...
The pandemic has hit every nation hard. Countries began enforcing public transportation closures, social distancing measures were brought in and building capacities were limited in hopes of lowering the risk of infection. Starting in May, London’s Tubes and NYC’s subways had both completely shut down, creating havoc for anyone trying to get from point A ...
COVID-19 has not only been a devastating public-health crisis the likes of which we haven’t seen before; it has also been the biggest challenge that the restaurant industry will likely ever face. The sheer scale of the impact is likely to have a ripple effect that the industry will unlikely recover from for at least ...
