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influencers

How Influencers React to COVID-19: A Survival Guide

20/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

Many countries have been on the brink of a recession since the outbreak of the Coronavirus. Efforts at trying to stay afloat during the crisis have ultimately resulted in some pretty unpleasant statistics. It has led to employees being either furloughed or let go, world economics are plummeting, and 52% of executives worldwide have said ...

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ow The Pandemic Triggered Black Friday Like eCommerce Sales

How The Pandemic Triggered Black Friday Like eCommerce Sales

15/07/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

The effects of the COVID-19 pandemic have been widespread and all-encompassing. No business have been left unaffected as a result of the global lockdowns, enforced quarantines and social distancing measures that have been needed to tackle the virus. With this in mind, and with many physical brick-and-mortar stores having to close their doors, it is ...

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From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

17/06/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...

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Crubside-pickups

Curbside Pickup: What Online Retail Brands Need To Know During Coronavirus

10/06/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

To help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One example of this is curbside pickup retail. Business owners have had to pivot from focusing on the physical nature of their store to eCommerce, relying on shipping and curbside ...

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How eCommerce Brands Can Maximise Conversions During The COVID-19 Outbreak

28/05/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

The recent COVID-19 outbreak and the subsequent lockdowns that have been put in place around have affected practically every single business, in every single sector. eCommerce brands have been dramatically affected in ways that no one could have predicted. While it may not seem like a top priority given everything that is currently taking place ...

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How to Strengthen Your Customer Service With Personalised Support

20/05/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Considering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, personalised customer service has never had such a high priority. With so much of the world currently in a state of flux and situations seemingly changing on a daily basis, ensuring you ...

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How To Effectively Handle Your Digital Presence

13/05/2020 0 Comments By David Pittaway Reading Time: 7 Minutes

The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...

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How Social Distancing Has Changed Shopping Behaviors

07/05/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour is no exemption to this. The growing severity of COVID-19 and the subsequent preventative measures that have been brought in by it are ...

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How Luxury Brands Are Adapting To Lockdown

28/04/2020 0 Comments By David Pittaway Reading Time: 11 Minutes

The past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to consumer lifestyles. Naturally, brands, particularly luxury ones, must adapt to stay relevant during the COVID-19 pandemic where new and innovative strategies need to be facilitated. With lockdowns in ...

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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

22/04/2020 0 Comments By Karolina Sposob Reading Time: 4 Minutes

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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