Every social media platform can benefit from some form of marketing strategy, including Whatsapp. Whatsapp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit like SMS due to this messenger service being used for every day use by many people across the world...
Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...
For the luxury watch industry, it’s one that has seen an increase in growth due to the way brands have been adapting to this new way of existing on the market since COVID. From celebrity endorsements to influencer marketing, there are many efforts being made to make sales...
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience and building relationships with them...
As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and closing in response to the pandemic which makes it difficult for businesses to stay in the present and drive foot traffic in post-COVID-19 society...
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The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices for retail stores everywhere. This includes book stores, electronics retailers, fashion retailers and all manner of businesses both large and small who have been allowed to open their doors again provided they...
The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...
It’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in relation to your business. You don’t want to be seen as trying to capitalise on a disaster but at the same time, you don’t want ...
Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...
