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The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices for retail stores everywhere. This includes book stores, electronics retailers, fashion retailers and all manner of businesses both large and small who have been allowed to open their doors again provided they...
The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...
It’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in relation to your business. You don’t want to be seen as trying to capitalise on a disaster but at the same time, you don’t want ...
Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
