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The anti-marketing campaigns: The art of selling via non-selling.

The anti-marketing campaigns: The art of selling via non-selling.

Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so long ago, Samsung reported their falling smartphone and tablet sales, despite their increased marketing and advertising expenditure. ‘Now, it is feeling a painful ...

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Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even without a slogan, as they sell top products every driver dreams of, if you have to market a car (or whatever product, for ...

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2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

As the 2014 World Cup kick-off coming on the 12th June, the excitement is soaring. Even for people who aren’t massive football fans, the World Cup still means something. Partly because of the hype created by big brands’ persistent marketing. This once-in-a-millennium event means something remarkable for many brands. There are billions of passionate fans in ...

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