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How to Promote Your Products Using Marketing Feature in Shopify

How to Promote Your Products Using Marketing Feature in Shopify

Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...

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The anti-marketing campaigns: The art of selling via non-selling.

The anti-marketing campaigns: The art of selling via non-selling.

Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so long ago, Samsung reported their falling smartphone and tablet sales, despite their increased marketing and advertising expenditure. ‘Now, it is feeling a painful ...

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5 smart advertising examples that defeated business competitors

5 smart advertising examples that defeated business competitors

Big brands and their smart advertising examples Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers. Massive imagery with a killer catchphrase – Yeah that will do. But your ...

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Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even without a slogan, as they sell top products every driver dreams of, if you have to market a car (or whatever product, for ...

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2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

As the 2014 World Cup kick-off coming on the 12th June, the excitement is soaring. Even for people who aren’t massive football fans, the World Cup still means something. Partly because of the hype created by big brands’ persistent marketing. This once-in-a-millennium event means something remarkable for many brands. There are billions of passionate fans in ...

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Looking for a powerful spokesperson? Meet Mr. Tomatoman.

Looking for a powerful spokesperson? Meet Mr. Tomatoman.

‘’Mr. Tomato Man was a hard-working farmer. He adored his plants more than anything else in the world. He worked from the break of dawn until the last light of dusk, taking meticulous care of all of his plants, but especially his tomatoes…’’ (From Petomato website). I know I know, I’ve just talked about Japanese ...

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Advertisements Moving into Space – A drinks brand’s mission to the Moon.

Advertisements Moving into Space – A drinks brand’s mission to the Moon.

If there was one place that hasn’t been explored by brands, that’d be Space. Until now, says the New Yorker. Space used to belong to the national governments in the past. But private sectors have started to take this ‘unexplored’ chance for marketing purposes. Gravity was a big hit, and NASA on Instagram got lots ...

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