There is only one place to begin, and this is by taking a look at the sanitaryware market size to get a better understanding of what you are coming up against. In 2020, the global luxury sanitary market reached over $2,418 million. Cumulative growth opportunity is estimated to be $25 billion between now and 2027. If you are in the bathroom industry...
It seems that Instagram has made its decision. It is going to change…or update! The ranking algorithm is changing and now, so does the viewing! Adam Mosseri, Head of the Social Networking Service, talked briefly about this recent Update on a video uploaded on his IG account...
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience and building relationships with them...
Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...
Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...
Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so long ago, Samsung reported their falling smartphone and tablet sales, despite their increased marketing and advertising expenditure. ‘Now, it is feeling a painful ...
Big brands and their smart advertising examples Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers. Massive imagery with a killer catchphrase – Yeah that will do. But your ...
As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even without a slogan, as they sell top products every driver dreams of, if you have to market a car (or whatever product, for ...
Reminder emails for e-commerce: how to win your old friends back? What do e-commerce websites do to win their lost customers back? Certainly not by praying. Most of them use powerful and persuasive emails instead. There is a logical reason why marketers are still utilising email marketing to remind them of the abandoned carts. A ...
