Using Tumblr for marketing? In our last blog post, we brought the tragic news about how Facebook will eventually lose its ‘unchallenged’ status in the world of social media. It is a sad truth. But the next generation just doesn’t want to hang out in a place where their parents also hang out. That’s just ...
As the 2014 World Cup kick-off coming on the 12th June, the excitement is soaring. Even for people who aren’t massive football fans, the World Cup still means something. Partly because of the hype created by big brands’ persistent marketing. This once-in-a-millennium event means something remarkable for many brands. There are billions of passionate fans in ...
‘’Mr. Tomato Man was a hard-working farmer. He adored his plants more than anything else in the world. He worked from the break of dawn until the last light of dusk, taking meticulous care of all of his plants, but especially his tomatoes…’’ (From Petomato website). I know I know, I’ve just talked about Japanese ...
If there was one place that hasn’t been explored by brands, that’d be Space. Until now, says the New Yorker. Space used to belong to the national governments in the past. But private sectors have started to take this ‘unexplored’ chance for marketing purposes. Gravity was a big hit, and NASA on Instagram got lots ...
To Vine or not to Vine – that’s the question. Yes, we’ve already talked about brands on Instagram video, Vine and other animals. But this time a bit different aspect – business corporations on Vine and other social video platforms. While many fashion or food brands are growing their fan base on Vine or Instagram ...
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Powerful Content Marketing Strategy Have you ever watched Power Rangers? (Those wearing colourful tight suits.) If yes, you know how each of them got its own superpower. (If not, imagine Avengers minus cute faces and fancy costumes.) Each strength is useful in distinctive ways. But they also need to be united to exert collective power. ...
Forget Facebook and Twitter. In other words, step outside your comfort zone. Let’s talk about Instagram, Tumblr and Pinterest. If you have them already, good for you! But are you using them effectively? How do they matter to your business? ‘Only big brands do well on Tumblr. Because they’ve got millions to pay Brad or ...
Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences how we communicate and relate to each other. Today, about 78% of CMOs consider content marketing is a crucial part of business. Brands, ...
What is an infographic? Its purpose is simple and clear. It is a way to present information and data through unique visualization – a mixture of images, typographies and stories. Human beings can process and understand better when data are supported by visual graphics. Why is it popular? So that viewers can absorb any complex ...
