Most assuredly, ubiquitous smartphones have reshaped how news is consumed and circulated. But today’s digital readers are facing a dilemma: among the thousands of news sources on the Internet, what is the most efficient way of keeping up with the most relevant pieces of information in the limited space of time?
Amidst the mounting competition, Uber undoubtedly remains the leader in the marketplace. However, Lyft has more than doubled its number of drivers since its launch, and is now rife across the United States (with a more meticulous global expansion strategy than Uber). It’s about to get a lot more interesting.
Gone are the days of complex, heavy-loading airline web design. But that doesn't mean users' pain points have magically vanished. So what key UX improvements are required to makes a good airline website?
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?
Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online - whether through mobile apps or effectively integrated with eCommerce sites - is likely to hold the key to shape the future faces of brands.
In the face of growing food delivery startups, how is technology changing the traditional food businesses? Food and technology used to be an unlikely match. But today, some food startups are even shaping the lifestyles of people.
A mobile app offering personalised shopping experiences Designed for the multifaceted user About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas. Our design and UX team primarily focused on analysing and understanding ...