A few years ago, mobile has become the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must to drive sales. In fact, more than a half of all Internet traffic comes from mobile devices. By failing to satisfy mobile ...
New technologies are opening different doors for retailers and entrepreneurs are full of interesting ideas. According to GEM national report , more than 100 million startups are launched every year, which is about 3 startup per second. Who should we keep an eye on in 2019? These are the fastest growing and most promising startups ...
The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
Moving away from the traditional methods, FinTech presents a much more efficient, transparent and convenient way of financing using cutting-edge digital platforms. They are capable of delivering customer-centred services at a more affordable and accessible manner than the established financial institutions. So is it ‘sapping away’ the existing big players?
Today there are approximately 1400 dating sites of varying user size, characteristics and business models in the UK alone, says Inline Policy. If we look at the global scale, the picture is even more fragmented.
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
Most of luxury mobile apps today feature digital catalogues, interactive videos as well as behind-the-scenes footage. But these ‘essential’ features can also be found throughout other digital channels. So what exactly do luxury mobile apps offer that other digital platforms cannot?