It's been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company's underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?
Newsletters for fashion eCommerce sites remains vital and powerful in reconnecting with customers. So how are brands using this ‘permission-based marketing’?
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
As October and November remark the key months for the upcoming holiday sales, we get a closer look at some of the most successful beauty web design and digital marketing strategies.