Traditionally, Pharma is all about direct-to-consumer advertising, by-passing the back and forth and cutting straight to medical professionals. But this is just no longer an option, you need to get out of your cubicle, go stand by that proverbial water cooler and start communicating. Whatever the product! A Pew Survey found that in 2012, 72% ...
I was having a “Sunday Roast Social Media Conversation” the other day, trying to explain to a friend my views on the beauty of medicine, and the importance of aesthetics in life; he said “a pill is a pill, mate”, to which I replied “Ceci n’est pas une pill”, paraphrasing René Magritte’s The Treachery of ...
