From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
New social media buy buttons let the users shop directly on their favourite social media pages, without being redirected to the dedicated eCommerce sites. But retailers will need to understand the pros and cons of using social eCommerce.
The Gender Gap in Social Media Women are dominating social media platforms. Currently 76 percent of women in U.S. use Facebook, compared with only 66 percent of male. Ok, maybe not so surprising. But women are also leading the top visual social media. Instagram, Tumblr and Pinterest. All are the fastest-growing social media networks. The ...
Forget Facebook and Twitter. In other words, step outside your comfort zone. Let’s talk about Instagram, Tumblr and Pinterest. If you have them already, good for you! But are you using them effectively? How do they matter to your business? ‘Only big brands do well on Tumblr. Because they’ve got millions to pay Brad or ...
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This is Voss, Hordaland, Norway. The place is pretty pristine, the air fresh and the water pure; Scandinavians do it better, we know that, and a couple of friends decided, a few years ago, to sell the aforementioned pure water, in über-cool design bottles, with a different concept: sell the experience, not the liquid.
