The term omnichannel may not have been part of many businesses’ vocabularies pre-pandemic but given everything that has happened in the last two years or so, retailers, coffee shops, and restaurants alike have a deep understanding of its importance—and its staying power...
Businesses need to stay on top of the trends that will affect their success in the retail space - all to stay ahead of the game of course. Embracing this change will help retailers succeed this year and beyond. But we know it can be hard to stay on top of everything that's going on as a business owner...
Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization online and in-store but also in the spaces between online research and in-store buying...
Have you ever been close to checkout, maybe with only one or two items in your cart, and right before checkout at the bottom of the page there are a couple of suggested items you could add? It’s a very common aspect of online shopping nowadays and it’s likely these products will be a part of the lower price range of the website’s products...
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and closing in response to the pandemic which makes it difficult for businesses to stay in the present and drive foot traffic in post-COVID-19 society...
Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...
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The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices for retail stores everywhere. This includes book stores, electronics retailers, fashion retailers and all manner of businesses both large and small who have been allowed to open their doors again provided they...
The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...
It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...
To help ensure their businesses are able to stay open during these difficult times, brick-and-mortar retailers have had to find new ways to reach customers. One example of this is curbside pickup retail. Business owners have had to pivot from focusing on the physical nature of their store to eCommerce, relying on shipping and curbside ...
