Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...
You may have heard of it, but what is customer retention? For one, it’s not a new form of marketing, although it has been making the rounds recently because brands are finally realising that acquisition may have its place, but retention’s where it’s at. In essence, the gist of customer retention marketing is focusing on ...
