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How should B2B companies use Pinterest, Vine, Snapchat and other social media?

How should B2B companies use Pinterest, Vine, Snapchat and other social media?

Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to social media. But is it really worth investing in social media at all? While it is hard to quantify the financial benefits of ...

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