As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
Generation Z - ‘the most influential generation in history’. Generation Z - ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.