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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

11 Creative Social Media Post Ideas and Examples for Business

11 Creative Social Media Post Ideas and Examples for Business

07/03/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Did you know that 19 percent of small companies struggle to increase their engagement and grow more followers on social media? A creative social media post is any type of post a brand shares on their social media platforms to reach their target audience. These posts need to have the right mixture of tone, style, message to craft successful posts that have the ability to go viral...

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Luxury Brand Social Media Strategy Effective Guide and 5 Mistakes That Should be Avoided

Luxury Brand Social Media Strategy: Effective Guide and 5 Mistakes That Should be Avoided

05/12/2022 0 Comments By Ghia Marnewick Reading Time: 7 Minutes

Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...

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Tiktok Analytics Guide: How To Optimize Your Brand's Success

TikTok Analytics Guide: How To Optimise Your Brand's Success

05/09/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

TikTok analytics can help you to achieve more success on the platform because you can understand how TikTok is being used by your followers. You can measure weekly and monthly growth, view insightful data about who watches your videos, discover total video playtime, and much more. You can then use this to make intelligent decisions that drive your brand’s TikTok efforts forward...

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Facebook Shops 101 Everything You Need To Know As An Ecommerce Business

Facebook Shops 101: Everything You Need To Know As An Ecommerce Business

04/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...

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YouTube Advertising

How to Use YouTube Advertising for Your Fashion Brand

20/02/2019 0 Comments By Karolina Sposob Reading Time: 11 Minutes

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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Why Should We Partner With Influencers

Why Should We Partner With Influencers?

30/01/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Developing a dedicated audience is certainly a challenge for many brands and it can take months or even years. What if we said there is a solution which gives you a chance to borrow someone else’s followers instead? It is called influencer marketing, which according to Forbes, is a relationship between a brand and an ...

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Automotive digital marketing: car brands on social, email and mobile

08/03/2016 0 Comments By Waka Reading Time: 3 Minutes

As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.

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Facebook in China: Zuckerberg’s overdue friend request for China.

10/02/2016 0 Comments By Waka Reading Time: 3 Minutes

Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he has astonished millions of Facebook users with a video where he flaunts his Mandarin skills greeting people on the Lunar New Year. But it turns out that he might not even need to try to hard to win the heart of China.

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Are Instagram ads more valuable than Facebook ads?

29/11/2015 0 Comments By Waka Reading Time: 3 Minutes

Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?

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