If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.
In China, WeChat and YouKu have become a new way of self-expression. But recently, one particular name is gaining a lot of traction: Papi Jiang and her satirical and skeptic vblogging style, which is also known as the diaosi / loser subculture represented .
While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
Amidst the mounting competition, Uber undoubtedly remains the leader in the marketplace. However, Lyft has more than doubled its number of drivers since its launch, and is now rife across the United States (with a more meticulous global expansion strategy than Uber). It’s about to get a lot more interesting.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
