Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
Today, bricks-and-mortar business models are making a comeback as many innovative startups are moving back to the traditional channels. Does this trend signify the return of physical stores on the one hand and the decline of eCommerce on the other? Or simply the rise of omni-channel retail strategies?