Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the values of their consumers, helping empathise with the crisis at hand...
In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...
To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media. Today, consumers are no longer a passive entity who absorbs everything that marketers say. They are paying less attention to traditional advertising. What ...
