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Effective Storytelling Techniques for Luxury Brands

Effective Storytelling Techniques for Luxury Brands

In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social media, if luxury brands want to stay luxury, they need to effectively engage, interact and influence their target audience. Their online presence isn’t ...

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From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.

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5 keys to powerful storytelling that engage consumers emotionally

5 keys to powerful storytelling that engage consumers emotionally

“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences how we communicate and relate to each other. Today, about 78% of CMOs consider content marketing is a crucial part of business. Brands, ...

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