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From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.

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5 keys to powerful storytelling that engage consumers emotionally

5 keys to powerful storytelling that engage consumers emotionally

“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences how we communicate and relate to each other. Today, about 78% of CMOs consider content marketing is a crucial part of business. Brands, ...

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