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Fitness tracker market – Can it become mainstream?

Fitness tracker market – Can it become mainstream?

The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.

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The Fourth Industrial Revolution: Davos on the future of business, work and commerce.

The Fourth Industrial Revolution: Davos on the future of business, work and commerce.

Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum. But what does it really mean?

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