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Fashion brands on Tumblr: Art of the Trench by Burberry.

Fashion brands on Tumblr: Art of the Trench by Burberry.

Burberry’s Art of the Trench The demise of Facebook Recently YouGov has published an interesting study for online business owners. ‘’Facebook has been quietly growing as a news portal in its own right.’’ More and more people have started to utilise Facebook to read about what’s happening around them. Apparently, 27% of 2000 people being ...

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Sneaker brands on Tumblr – 3 different brands, 3 different angles.

Sneaker brands on Tumblr – 3 different brands, 3 different angles.

Successful sneaker brands on Tumblr Despite Tumblr’s ‘artsy and hipster appeal’, a big chunk of their users are – paradoxically – the wealthiest among any other social media users except LinkedIn. According to a study, the average income of Tumblr users comes to the top of Pinterest, Facebook and Twitter. What’s does that mean for ...

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Pharmaceutical Companies And Social Media: Why It Works.

Pharmaceutical Companies And Social Media: Why It Works.

Traditionally, Pharma is all about direct-to-consumer advertising, by-passing the back and forth and cutting straight to medical professionals. But this is just no longer an option, you need to get out of your cubicle, go stand by that proverbial water cooler and start communicating. Whatever the product! A Pew Survey found that in 2012, 72% ...

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Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.   In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes ...

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