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#HashtagActivism: How powerful (if not useless at all)?

#HashtagActivism: How powerful (if not useless at all)?

As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.

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Is hashtag hijacking a marketing gamble for brands?

Is hashtag hijacking a marketing gamble for brands?

Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move.  It’s not only unfortunate for those whose hashtags being hijacked but also harmful to those who want to use hashtag hijacking as a way to boost their online visibility. Having said that, many ...

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Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.   In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes ...

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From a ‘humble’ teenager selfie to a social media phenomenon – Can charities learn from #nomakeupselfie?

From a ‘humble’ teenager selfie to a social media phenomenon – Can charities learn from #nomakeupselfie?

Want to go viral? – Learn from Fiona in Stoke-on-Trent. Thousands of women posting their own selfies without any make-up on? If this was 20 years ago, when most of us were hiding behind our avatars, no one could have believed it. Was it Laura Lippman who started it in response to media bashing on ...

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The Weekly Infographic: Recent Tech Company Acquisitions

The Weekly Infographic: Recent Tech Company Acquisitions

The Weekly Infographic: Recent Tech Company Acquisitions Facebook’s purchase of WhatsApp at $19 billion seemed to be ridiculous and somehow unrealistic. But Mark Zuckerberg and his team are very much convinced of the potential growth in WhatsApp users (although 500,000 users who felt their privacy at risk have migrated to a non-profit startup, Telegram). Facebook’s acquisition ...

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Digitise property development / Here’s how to inspire, inform and seduce your audience.

Digitise property development / Here’s how to inspire, inform and seduce your audience.

We work with property developers, architects and interior designers. Funnily enough, even though they are not accountants, sometimes our clients struggle to find inspiring things to post on their blogs, Pinterest boards and Facebook pages. There are a couple of bad things about the Internet – too many cats and Rihanna wannabes – but there ...

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