A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
If you’ve not spent a lot of time on the UI and UX of your website throughout 2022, it’s time to change that in 2023. Did you know that a good UI can boost your website’s conversion rate by as much as 200%? If that wasn’t enough to impress you, a good UX design can boost your conversion rate by as much as 400%...
Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...
The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
Minimalist web design of the future goes beyond simplicity, incorporating functionality and enhancing user experience. A prominent trend guiding this evolution is Google's Material Design. This design ideology, formulated by Google, revitalises minimalist design by concentrating not only on aesthetics but also on functionality within a 3D environment...
The technologies we need it for self-driving cars are out there. We already have a good number of them cruising some roads. The government is committed to invest in the infrastructure. But the real barriers might be in the minds of UK drivers.
One of the challenges facing hospitality web design is to have a seamless online booking tool to compete against OTAs who are inherently adept at the digital online experience.
Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?
