A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
Minimalist web design of the future goes beyond simplicity, incorporating functionality and enhancing user experience. A prominent trend guiding this evolution is Google's Material Design. This design ideology, formulated by Google, revitalises minimalist design by concentrating not only on aesthetics but also on functionality within a 3D environment...
