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Blog

To Helvetica and Back: Typography, UX, and the World’s Most Famous Font

23/03/2017 0 Comments By Tom Reading Time: 2 Minutes

Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...

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The future of minimalist web design: Google’s material web design

11/12/2016 0 Comments By Waka Reading Time: 2 Minutes

It was last year when Google introduced ‘Material Design’ - a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.

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The key trends in digital language learning

18/07/2016 0 Comments By Waka Reading Time: 3 Minutes

Learning a new language has never been this accessible thanks to a myriad of digital learning platforms available out there. From CNN’s business English to RosettaStones, the number and profile of players in the market have also expanded.

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How technology is simplifying online grocery shopping.

04/07/2016 0 Comments By Waka Reading Time: 3 Minutes

While some shoppers may simply prioritise price and delivery cost, his or her experience using and interacting with each online grocery store also determines the convenience and efficiency. My personal experience with online grocery shopping tells me that some specific UX features are exceptionally good while other sites can be slightly frustrating to use.

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Are cultural hurdles the biggest challenge to self-driving cars?

15/05/2016 0 Comments By Waka Reading Time: 3 Minutes

The technologies we need it for self-driving cars are out there. We already have a good number of them cruising some roads. The government is committed to invest in the infrastructure. But the real barriers might be in the minds of UK drivers.

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Hospitality web design: essential UX tweaks for a better online booking experience

20/03/2016 0 Comments By Waka Reading Time: 3 Minutes

One of the challenges facing hospitality web design is to have a seamless online booking tool to compete against OTAs who are inherently adept at the digital online experience.

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#UX / When are hamburger menus the best navigation solution?

06/03/2016 0 Comments By Waka Reading Time: 3 Minutes

Hamburger menus are commonly used as a navigation menu on both desktop and mobile interface. But when to use / avoid them in web design?

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News apps and UX – who is the winner?

29/02/2016 0 Comments By Waka Reading Time: 3 Minutes

Most assuredly, ubiquitous smartphones have reshaped how news is consumed and circulated. But today’s digital readers are facing a dilemma: among the thousands of news sources on the Internet, what is the most efficient way of keeping up with the most relevant pieces of information in the limited space of time?

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What makes a good airline website? The one with less stress and more fun.

20/01/2016 0 Comments By Waka Reading Time: 3 Minutes

Gone are the days of complex, heavy-loading airline web design. But that doesn't mean users' pain points have magically vanished. So what key UX improvements are required to makes a good airline website?

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Five ways Magento 2 will benefit the retailers

02/11/2015 0 Comments By Waka Reading Time: 3 Minutes

In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.

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