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How Tools Like TikTok are Being Used to Exchange Positive Views and Thoughts During These Uncertain Times

22/04/2020 0 Comments By Karolina Sposob Reading Time: 4 Minutes

With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...

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Live Video-Based Commerce: How Retailtainment is Next Big Thing

26/03/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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Why Is Video the Most Powerful Form of Content in eCommerce?

12/06/2018 0 Comments By Appnova Reading Time: 3 Minutes

Anyone you ask, whether it’s a luxury branding agency or your average digital agency, knows that content is king. As the lifeblood of marketing and what eCommerce brands need if they hope to be found, content is absolutely indispensable to attract, engage and convert online consumers. It can all be summed up to the simple ...

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Is Yahoo doomed? – Shifting focus on valuable content marketing

09/08/2016 0 Comments By Waka Reading Time: 3 Minutes

It's been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company's underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?

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China’s latest social media trend: diaosi / loser subculture

09/05/2016 0 Comments By Waka Reading Time: 3 Minutes

In China, WeChat and YouKu have become a new way of self-expression. But recently, one particular name is gaining a lot of traction: Papi Jiang and her satirical and skeptic vblogging style, which is also known as the diaosi / loser subculture represented .

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