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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

How endurable is fashion recycling for the high street brands?

26/06/2016 0 Comments By Waka Reading Time: 3 Minutes

High-street brands and fashion recycling: Many high-street fashion retailers have taken a drastic approach to bring recycling to the mainstream how exactly do different brands promote and encourage consumers to recycle their clothes?

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#HashtagActivism: How powerful (if not useless at all)?

20/06/2016 0 Comments By Waka Reading Time: 4 Minutes

As Twitter celebrates its 10th anniversary, we think it’s worth taking a look back at how hashtags have influenced our lives. And one aspect of it is the rise of hashtag activism. Firstly coined by media outlets, it ‘refers to the use of Twitter’s hashtag for in internet activism’. Today, discussions and debates are taking place more frequently online.

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The decline of teen retailers and overtly sexualised branding

22/05/2016 0 Comments By Waka Reading Time: 3 Minutes

Like Abercrombie & Fitch and Aéropostale, American Eagle used to belong to the exclusive club of aspirational teen retailers. But gone are the days of shopping mall-induced teenage consumerism.

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China’s latest social media trend: diaosi / loser subculture

09/05/2016 0 Comments By Waka Reading Time: 3 Minutes

In China, WeChat and YouKu have become a new way of self-expression. But recently, one particular name is gaining a lot of traction: Papi Jiang and her satirical and skeptic vblogging style, which is also known as the diaosi / loser subculture represented .

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Beauty Brands Online Campaigns: Are they changing the way we define beauty?

10/09/2015 0 Comments By Waka Reading Time: 2 Minutes

Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...

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Looking for a powerful spokesperson Meet Mr Tomatoman

Looking for a powerful spokesperson? Meet Mr. Tomatoman.

22/05/2014 0 Comments By Waka Reading Time: 2 Minutes

‘’Mr. Tomato Man was a hard-working farmer. He adored his plants more than anything else in the world. He worked from the break of dawn until the last light of dusk, taking meticulous care of all of his plants, but especially his tomatoes…’’ (From Petomato website). I know I know, I’ve just talked about Japanese ...

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#IkeaMonkey The wittiest cosmically saddest deepest and spiritually scariest meme EVER

#IkeaMonkey / The wittiest, cosmically saddest, deepest and spiritually scariest meme EVER?

19/12/2012 0 Comments By Daniele Reading Time: 3 Minutes

Monday 10 December 2012. The Guardian reports: ‘Shoppers at Toronto’s Ikea store are surprised to see a monkey dressed in a smart sheepskin coat. The tiny, confused and seemingly lost pet monkey is believed to have escaped from a car in the Ikea car park and entered the store.’ The name’s Darwin. And he’s tiny, confused ...

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