Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
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Last night I went to VOGUE’s 2012 Fashion’s Night Out, in Mayfair. I like fashion – from a sociological point of view and as a fascinating manipulation and adaptation of quasi-art, which suddenly becomes a wearable object, useful and aesthetically appealing at the same time – but I tend to avoid fashion-related events. It’s like when you ...
