A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...
#ICYMI, e-commerce has been booming in recent times. So much so that the sales generated in 2021 amounted to approximately $4.9 trillion. With 59% of the world’s population online, it’s easy to imagine how this monumental figure is so easily attainable. Given that the industry is still growing and developing, it leaves a lot of opportunities for brands to leverage the potential that exists...
The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people are choosing to order holiday gifts online to avoid congested stores...
Change is, and always will be, a key element to the fashion industry’s identity. Year by year, season by season, fashion never stays still, therefore neither should your retail brand as the importance of understanding future retail website trends cannot be overstated...
The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
Having a well-designed website is incredibly important in regards to your companies success. But design features, capabilities and trends are perpetually evolving and if you don’t stay up to date with the latest eCommerce website design trends, it becomes very easy to fall behind to your competitors. Each year, new concepts and ideas are introduced ...
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
One of the challenges facing hospitality web design is to have a seamless online booking tool to compete against OTAs who are inherently adept at the digital online experience.
