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How to Use YouTube Advertising for Your Fashion Brand

How to Use YouTube Advertising for Your Fashion Brand

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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2014 World Cup Marketing Battles Part 2 – Coke, Pepsi, Foca Beer and Budweiser

2014 World Cup Marketing Battles Part 2 – Coke, Pepsi, Foca Beer and Budweiser

Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people? Coca Cola, the official sponsor, has taken a slightly different marketing approach. ‘’It celebrates soccer as a force for social good.’’, according to the Marketing Week. ...

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2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

As the 2014 World Cup kick-off coming on the 12th June, the excitement is soaring. Even for people who aren’t massive football fans, the World Cup still means something. Partly because of the hype created by big brands’ persistent marketing. This once-in-a-millennium event means something remarkable for many brands. There are billions of passionate fans in ...

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Looking for a powerful spokesperson? Meet Mr. Tomatoman.

Looking for a powerful spokesperson? Meet Mr. Tomatoman.

‘’Mr. Tomato Man was a hard-working farmer. He adored his plants more than anything else in the world. He worked from the break of dawn until the last light of dusk, taking meticulous care of all of his plants, but especially his tomatoes…’’ (From Petomato website). I know I know, I’ve just talked about Japanese ...

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Storytelling 2.0 / How to use Tumblr, Vimeo, and brand website. feat. Dunhill, Rapha and Nick Wooster.

Storytelling 2.0 / How to use Tumblr, Vimeo, and brand website. feat. Dunhill, Rapha and Nick Wooster.

‘Storytelling reveals meaning without committing the error of defining it.’ Hannah Arendt There is a guy called Kafka. He’s a writer, and he’s got big ears. He imagines a man waking up, one day, to find himself transformed into a big cockroach. It’s a simple story, but it’s so twisted and obscure, once you read ...

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