• Revitalising a business through a strong branding strategy 

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social for drinks brand


Pasqua Vigneti e Cantine is one of the biggest Amarone producers in Italy based in Verona. Having established by the Pasqua brothers back in 1925, the brand values the tradition and heritage that has been passed down through generations.

Today, the second generation of Pasqua family brings their products to the foreign wine market to reach the global audience. Appnova helped the brand expand their business from the European continent to the Far East, using innovative marketing strategies.

We particularly focused on social media tools including their Facebook account to communicate their passion and tradition across. Our graphic designers and marketing strategists worked together to find the most efficient way to convey the rich history of their wine making, combined with the unique culture of Verona such as the local food and the romance of Romeo and Juliet.

Our branding strategy increased the page likes, and therefore strengthened the awareness of the brand among the Facebook users in different parts of the world.

Developing a strategy plan

Our marketing and branding team developed a solution to bring out the unique selling point of Pasqua wines to stand out in the global wine market.

Focusing on the unique features

We presented several branding images of Pasqua, focusing on its history and heritage, to appeal to the international audience.

Beautiful imagery and storytelling

Our images for Pasqua’s Facebook page were not only beautiful, they also encompassed interactive storytelling.

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