• How can fabric, textile and style be digitised?

  • What is a sophisticated and interactive mobile interface?

  • Can minimalism be emotionally rich ?

  • Can online shopping be as gratifying as the real experience?  

  • Can fashion woo the tech-savvy?

  • What does luxury web design mean?

  • Can bricks and mortar be digitised?

  • Can financial accounting be digitally engaging

  • Can digital innovation crystallise your unique business?

  • Can technology recreate exclusive experiences?

  • Digitising and facilitating communications in the global art scene

  • Can real beauty have a digital form?

  • Can luxury activewear bring together motion and emotion online?

Web Design, eCommerce and Digital Marketing for Fashion, Luxury and Lifestyle Brands


Since 2006, we have helped many businesses go digital. From luxury fashion brands to pharmaceutical companies, by way of accountancy firms, our expertise is lavish, and our know-how is enviable. As a leading digital agency, we have a thorough knowledge of each of the following sectors, because the difference between a fancy sequin blouse and Paracetamol is actually quite big, in the digital world. Le plat du jour? Web design, branding, eCommerce, social media and digital marketing.


Different sectors, different stories.

We maintain fantastic relationships with our clients and keep them aware of any innovative solutions we can add to their business; we value their feedback and suggestions even months after we finish their project. Browse through our list of categories to see some examples of our work.

Some picks from our work

Some of our Clients

What people usually ask.

  • When and why did you start the company?

    We came into this world in 2006, as an independent digital agency created from a passion of producing innovative and creative work for everyone.

  • Why the beard?

    That's how we roll.

  • How much do you charge?

    How long is a piece of string? It depends. Essentially digital projects vary massively in their complexity - especially with e-commerce - so if you are able to give us your budget this will help us decide on the right solution for your project. Either way, don't be shy, get in touch and let's see if we can help.

  • Who are your clients?

    Everyone from small fashion retailers, to venture-funded startups selling £14m Picassos.

  • What do you like as a company?

    Digital, technology, design, brands, great ideas, adding value.

  • What can you do?

    If it’s related to digital, technology, design, brands and great ideas then we can and do it! Talk to us to see for yourself. Digitise everything.

  • How many people are in the Appnova team?

    Between London and Rome, we currently have a full-time team of 15+. In addition we have a strong team of freelancers, and strategic partners that allow us to scale up and down, as we need. More importantly, we are all focused on giving the same one-to-one dedicated service.

  • Where do inspirations grow?

    Amidst the buzz of London, inside cafés and bars, near the bustle of market in the morning. Inspirations are everywhere. And here at 15 Maiden Lane, we strive to turn inspirations into ideas, and ideas into reality.

  • Where can I send a brief?

    If you already have a brief and would like us to take a look please either email it to us here or use our online submission tool.
    We'll come straight back to you.

Anymore questions?


Latest snack from our blog

Anti-Christmas marketing marketing

Anti-Christmas Christmas marketing: Brands who opted out the festive cliche

Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.
read more
Fashion and VR

Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.
read more
Jetsetter’s blog

Jetsetter’s blog - not your usual cheesy, expected #ContentMarketing. Brilliant.

Here is a good case study when it comes to content marketing: Jetsetter's blog. On their website you will find “Hotel deals and vacation homes”, but also a no-nonsense, unusual and cool blog, aka the Travel Magazine.
read more
Magento 2

Five ways Magento 2 will benefit the retailers

In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.
read more
Brands on Instagram?

Instagram for brands? Easy - less #lifestyle, more product. Really.

Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
read more
digital marketing for beauty brands

10 latest trends in digital marketing for beauty brands [Part.2]

From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
read more

Meet, greet, and let’s go for it

First, let’s have a chat and an espresso together. Then, let’s talk business: you give us a brief, we give you an idea of what we think should be done in order to turn your vision into a unique online presence.

With the right balance of creativity, efficient technology and valuable content we can find the right, bespoke solution for your business.

contact us now