• How can fabric, textile and style be digitised?

  • Can minimalism be emotionally rich ?

  • Can online shopping be as gratifying as the real experience?  

  • Can heritage be expressed through a digital interface?

  • What does luxury web design mean?

  • Can bricks and mortar be digitised?

  • Can technology recreate exclusive experiences?

  • Can luxury activewear bring together motion & emotion online?

  • Digitising and facilitating communications in the global art scene

  • Can real beauty have a digital form?

Web Design, eCommerce and Digital Marketing for Fashion, Luxury and Lifestyle Brands


We are a leading Digital Agency with offices in London and Rome. Since 2006, we have helped many businesses go digital. From luxury fashion brands to pharmaceutical companies, by way of accountancy firms, our expertise is lavish, and our know-how is enviable. As a leading Magento & eCommerce agency, we have a thorough knowledge of each of the following sectors, because the difference between a fancy sequin blouse and Paracetamol is actually quite big, in the digital world. Le plat du jour? Web design, branding, eCommerce, social media and digital marketing.


A leading London Magento Agency

We maintain fantastic relationships with our clients and keep them aware of any innovative solutions we can add to their business; we value their feedback and suggestions even months after we finish their project. Browse through our list of categories to see some examples of our work.

Some picks from our work

Some of our Clients

What people usually ask.

  • When and why did you start the company?

    We came into this world in 2006, as an independent digital agency created from a passion of producing innovative and creative work for everyone.

  • Why the beard?

    That's how we roll.

  • How much do you charge?

    How long is a piece of string? It depends. Essentially digital projects vary massively in their complexity - especially with e-commerce - so if you are able to give us your budget this will help us decide on the right solution for your project. Either way, don't be shy, get in touch and let's see if we can help.

  • Who are your clients?

    Everyone from small fashion retailers, to venture-funded startups selling £14m Picassos.

  • What do you like as a company?

    Digital, technology, design, brands, great ideas, adding value.

  • What can you do?

    If it’s related to digital, technology, design, brands and great ideas then we can and do it! Talk to us to see for yourself. Digitise everything.

  • How many people are in the Appnova team?

    Between London and Rome, we currently have a full-time team of 15+. In addition we have a strong team of freelancers, and strategic partners that allow us to scale up and down, as we need. More importantly, we are all focused on giving the same one-to-one dedicated service.

  • Where do inspirations grow?

    Amidst the buzz of London, inside cafés and bars, near the bustle of market in the morning. Inspirations are everywhere. And here at 15 Maiden Lane, we strive to turn inspirations into ideas, and ideas into reality.

  • Where can I send a brief?

    If you already have a brief and would like us to take a look please either email it to us here or use our online submission tool.
    We'll come straight back to you.

Anymore questions?


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Bespoke Experiences for Online Luxury Customers

As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can we imagine that they can’t help but feel a little bit “Pretty Woman-ed”? Customised Digital Experiences As luxury retailers accept the inevitable and begin to invest in their e-Commerce offerings, a huge selling point for the more traditional brands is the potential to gather valuable information on their customers. With CRM pegged as a crucial 2017 investment for fashion retailers, the insight available through analytics tools is pretty irresistible to businesses looking for a way to bring the boutique touch online. By collecting data on location, previous purchases and annual spend, businesses can create individualised customer journeys. This means bespoke homepage content and site welcome messages, product descriptions in the customer’s local language, and targeted recommendations and newsletters. A reminder for the customer of their value to the business at every touchpoint. Zimmermann: Location data & the customer journey A look at Sydney-based designer brand Zimmermann’s mobile e-commerce site gives us an insight into how tracking location can be used to deliver a bespoke journey. The site uses data on the shopper’s location in tandem with in-store stock levels, to provide information on the availability of the piece in their nearest store. This kind of innovation is significant; it engages and validates the shopper by offering an experience which is relevant, as well integrating online and in-store experiences. Something we know to be an important next step.                 (via Zimmermann) Exclusivity versus Elitism Keeping a close eye on the behaviours of their consumers, businesses can segment their customer base. Benefits for the high-spend bracket take the form of new season previews and private access sales, personalised packaging when they receive their order, plus a complimentary Personal Shopping style customer service. On the one hand, a bespoke experience for high-spend customers rewards loyalty. This is a smart move, and important in a crowded market now being navigated by a fickler consumer. But it would be naïve of luxury brands to think that their other "Just" customers are oblivious to the behind-the-scenes benefits not available to them. Exclusion from the swanky experience of the premium bracket is unlikely to encourage spend, or foster a respectful relationship between the brand and their average spend customers. Kind of a big mistake? Michael Kors: The Chinese market & VIP services One of the many designers rushing to adapt its service offering for high-spenders in the influential Chinese market is Michael Kors. The brand uses popular social networking tool and sales platform WeChat to engage with its Chinese customer base. Linked with the loyalty program, a high-value bracket of VIP customers can take advantage of exclusive features, including booking in-store personal styling appointments in the Shanghai and Cheng boutiques.   A New Type of Luxury Consumer Aside from the Pretty Woman effect on the “Just” customer, there is another question here. As luxury retailers are forced to prepare for a new generation of shoppers, will the private members’ club style structure become unappealing? We know that younger, affluent customers are still interested in high-end products and services. Part of a growing generation, this next consumer is looking for authenticity and openness from the businesses that they engage with. They are both knowledgeable and sceptical of big brands, and it may be that the “exclusive experience for the extra special customer” model doesn’t fit with a generation that finds elitism and inaccessibility distasteful. Is it time for a new approach? Le Tote: Data, done differently (via Le Tote, Instagram) Targeting this new consumer, luxury retailers will need to show that they are using data and insight to empower their customers and improve experiences. An interesting example is multi-brand subscription-style service, Le Tote. Customers subscribe to receive a curated monthly tote bag based on their profile and preferences, returning the styles after wearing them. Seasonal shopping without the commitment. Le Tote looks at a set of information to create the customer’s tote, including the pieces that are most popular in their geographic location, and the local weather forecast. Some of the most important data that Le Tote uses is collected through reviews from customers on products received. This model is perhaps not for the high-end; luxury fashion houses will need to find a way to adapt their own e- commerce offerings. But using data and insight in a way that promotes customer choice and doesn’t discriminate seems like the natural next step.   Looking for a way to make eCommerce work for your luxury brand? Reach out to us here to stay ahead of the game. ...
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Meet, greet, and let’s go for it

First, let’s have a chat and an espresso together. Then, let’s talk business: you give us a brief, we give you an idea of what we think should be done in order to turn your vision into a unique online presence.

With the right balance of creativity, efficient technology and valuable content we can find the right, bespoke solution for your business.

contact us now