• How can fabric, textile and style be digitised?

  • What is a sophisticated and interactive mobile interface?

  • Can minimalism be emotionally rich ?

  • Can online shopping be as gratifying as the real experience?  

  • Can fashion woo the tech-savvy?

  • What does luxury web design mean?

  • Can bricks and mortar be digitised?

  • Can financial accounting be digitally engaging

  • Can digital innovation crystallise your unique business?

  • Can technology recreate exclusive experiences?

  • Digitising and facilitating communications in the global art scene

  • Can real beauty have a digital form?

  • Can luxury activewear bring together motion and emotion online?

Web Design, eCommerce and Digital Marketing for Fashion, Luxury and Lifestyle Brands


Since 2006, we have helped many businesses go digital. From luxury fashion brands to pharmaceutical companies, by way of accountancy firms, our expertise is lavish, and our know-how is enviable. As a leading digital agency, we have a thorough knowledge of each of the following sectors, because the difference between a fancy sequin blouse and Paracetamol is actually quite big, in the digital world. Le plat du jour? Web design, branding, eCommerce, social media and digital marketing.


Different sectors, different stories.

We maintain fantastic relationships with our clients and keep them aware of any innovative solutions we can add to their business; we value their feedback and suggestions even months after we finish their project. Browse through our list of categories to see some examples of our work.

Some picks from our work

Some of our Clients

What people usually ask.

  • When and why did you start the company?

    We came into this world in 2006, as an independent digital agency created from a passion of producing innovative and creative work for everyone.

  • Why the beard?

    That's how we roll.

  • How much do you charge?

    How long is a piece of string? It depends. Essentially digital projects vary massively in their complexity - especially with e-commerce - so if you are able to give us your budget this will help us decide on the right solution for your project. Either way, don't be shy, get in touch and let's see if we can help.

  • Who are your clients?

    Everyone from small fashion retailers, to venture-funded startups selling £14m Picassos.

  • What do you like as a company?

    Digital, technology, design, brands, great ideas, adding value.

  • What can you do?

    If it’s related to digital, technology, design, brands and great ideas then we can and do it! Talk to us to see for yourself. Digitise everything.

  • How many people are in the Appnova team?

    Between London and Rome, we currently have a full-time team of 15+. In addition we have a strong team of freelancers, and strategic partners that allow us to scale up and down, as we need. More importantly, we are all focused on giving the same one-to-one dedicated service.

  • Where do inspirations grow?

    Amidst the buzz of London, inside cafés and bars, near the bustle of market in the morning. Inspirations are everywhere. And here at 15 Maiden Lane, we strive to turn inspirations into ideas, and ideas into reality.

  • Where can I send a brief?

    If you already have a brief and would like us to take a look please either email it to us here or use our online submission tool.
    We'll come straight back to you.

Anymore questions?


Latest snack from our blog

Facebook in China

Facebook in China: Zuckerberg’s overdue friend request for China.

Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he has astonished millions of Facebook users with a video where he flaunts his Mandarin skills greeting people on the Lunar New Year. But it turns out that he might not even need to try to hard to win the heart of China.
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art and fashion

Art and Fashion - feat. #RickOwens, #SaintLaurent et al.

Angelo Flaccavento - a fine writer and fashion connoisseur with a sociological approach to the game - recently dropped an interesting article on fashion’s fascination with storytelling.
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Uber vs. Lyft

Uber vs. Lyft - The mayhem of on-demand ridesharing economy?

Amidst the mounting competition, Uber undoubtedly remains the leader in the marketplace. However, Lyft has more than doubled its number of drivers since its launch, and is now rife across the United States (with a more meticulous global expansion strategy than Uber). It’s about to get a lot more interesting.
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The Fourth Industrial Revolution

The Fourth Industrial Revolution: Davos on the future of business, work and commerce.

Amid all the global agendas being discussed at Davos was ‘the Fourth Industrial Revolution’ that academics and economists consistently and enthusiastically touched upon. ‘We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another.’, said the founder of World Economic Forum. But what does it really mean?
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finance web design

Branding, innovation and social: Thinking beyond ordinary finance web design

Finance websites including online banking and corporate sites are often complex to design and build, given the plethora of information and content involved. While there’s a plenty to cover when it comes to finance web design, we’re focusing on key competitive differentiators that will potentially set a brand from another: branding, innovation and social.
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fashion & music

Fashion & Music - A match made in Hell. Feat. Rick Owens, Raf Simons et al.

Yeah, we all know music and fashion are BFF. Here’s a selection of recent posts and thoughts on the subject.
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Meet, greet, and let’s go for it

First, let’s have a chat and an espresso together. Then, let’s talk business: you give us a brief, we give you an idea of what we think should be done in order to turn your vision into a unique online presence.

With the right balance of creativity, efficient technology and valuable content we can find the right, bespoke solution for your business.

contact us now