There are some good reasons why hashtag hijacking can be considered as a bad marketing move. It's not only unfortunate for those whose hashtags being hijacked but also harmful to those who want to use hashtag hijacking as a way to boost their online visibility. Having said that, many famous brands still embrace this tactic and some proved a success. The secret is, hashtag hijacking needs to be either funny, significant and/or reactive to be a considered as a good marketing move.
We’re digital storytellers. We are Appnova.
Since 2006, we have helped many businesses go digital. From luxury fashion brands to pharmaceutical companies, by way of accountancy firms, our expertise is lavish, and our know-how is enviable. As a leading digital agency we have a thorough knowledge of each of the following sectors, because the difference between a fancy sequin blouse and Paracetamol is actually quite big, in the digital world. Le plat du jour? Web design, branding, eCommerce, social media and digital marketing.
Different sectors, different stories.
As a leading digital agency we maintain strong relationships with our clients and keep them aware of any innovative solutions we can add to their business; we value their feedback and suggestions even months after we finish their project. Browse through our list of categories to see some examples of our digital work, and find out why we are recognised as a top digital agency in London.
Some picks from our work
What people usually ask.
When and why did you start the company?
We came into this world in 2006, as an independent digital agency created from a passion of producing innovative and creative work for everyone.
Why the beard?
That's how we roll.
How much do you charge?
How long is a piece of string? It depends. Essentially digital projects vary massively in their complexity - especially with e-commerce - so if you are able to give us your budget this will help us decide on the right solution for your project. Either way, don't be shy, get in touch and let's see if we can help.
Who are your clients?
Everyone from small fashion retailers, to venture-funded startups selling £14m Picassos.
What do you like as a company?
Digital, technology, design, brands, great ideas, adding value.
What can you do?
If it’s related to digital, technology, design, brands and great ideas then we can and do it! Talk to us to see for yourself. Digitise everything.
How many people are in the Appnova team?
Between London and Rome, we currently have a full-time team of 15+. In addition we have a strong team of freelancers, and strategic partners that allow us to scale up and down, as we need. More importantly, we are all focused on giving the same one-to-one dedicated service.
Where do inspirations grow?
Amidst the buzz of London, inside cafés and bars, near the bustle of market in the morning. Inspirations are everywhere. And here at 15 Maiden Lane, we strive to turn inspirations into ideas, and ideas into reality.
Where can I send a brief?
Anymore questions?CONTACT US
Latest snack from our blog
Lean and Agile. Today many people and companies are using these terms interchangeably. Before they turn into another buzzwords, what precisely do these new phrases mean when it comes to UX? More importantly, there are good reasons why you should use Lean UX practices instead of the traditional ones.
Last Sunday was another triumph for Tiger store in Spitalfields. Cheerful music was on, customers were in a good mood, filling up their baskets with fun little items. Who ever thought this little Danish variety store would become a global retailer, whose success story spans from London to Tokyo? It’s more than just a concept store that stands in between IKEA and pound shop.
To be honest once I thought that selfie sticks would end up in the gutter as I have rarely seen people using this new invention. As a tourist in Tokyo, however, I couldn’t help noticing how many people were posing and smiling in front of their phones in sticks including tourists from inside Japan and its neighbouring countries.
Meet, greet, and let’s go for it
First, let’s have a chat and an espresso together. Then, let’s talk business: you give us a brief, we give you an idea of what we think should be done in order to turn your vision into a unique online presence.
With the right balance of creativity, efficient technology and valuable content we can find the right, bespoke solution for your business.contat us now