Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional advertising or celebrity. Statistics don’t lie and influencer marketing keeps changing fashion eCommerce. Who actually is a fashion influencer? It is an individual ...
Ecommerce industry keeps steadily growing and businesses are looking for new ways to increase conversion rates, generate more sales and encourage customer loyalty. In fact, it is thought that by 2040, 95% of purchases will be facilitated by eCommerce. In order to be successful, it is crucial for every online retailer to often screen analytics ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...
The retail industry has changed dramatically over the past decade, thanks to the popularity of the internet, emerging technologies and the way consumers shop. According to Statista, global retail eCommerce sales are expected to reach $4.8 trillion by 2021. During the past key shopping days such as Black Friday, $6.22 billion was spent online in ...
Developing a dedicated audience is certainly a challenge for many brands and it can take months or even years. What if we said there is a solution which gives you a chance to borrow someone else’s followers instead? It is called influencer marketing, which according to Forbes, is a relationship between a brand and an ...
With the ability to “mimic” human intelligence, artificial intelligence (AI) is easily one of humanity’s greatest achievements to date, and will probably hold a spot as one of the greatest in our history in years to come. Despite the fact that we’re still technically in the early stages of AI, that is, computers still can’t ...
It has been a month since the newest WordPress 5.0 “Bebo” has been released, yet it is said to be more stable from January, with its multiple patch releases. The modernization of a theme and a new block-based editor create exciting new opportunities for both users and developers, which are protection, composition and creation. WordPress ...
