Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...
It is no secret that with over 1 billion users each month and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With many of its users visiting the app multiple times a day, many businesses are taking advantage of that high conversion rate to promote and sell their products. In ...
Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. In this post, we ...
Ecommerce businesses can take advantage of new technologies such as artificial intelligence and machine learning to find scalable solutions and improve their performance, leading to a long-term success. The impact of AI technologies on business is projected to increase productivity up to 40% and enable people to make more efficient use of their time. Apart ...
A few years ago, mobile has become the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must to drive sales. In fact, more than a half of all Internet traffic comes from mobile devices. By failing to satisfy mobile ...
Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...
Thanks to the technical advancements, online retailers can now offer something more than just shopping. Buyers use the shopping experience to determine their purchasing decisions, that is why it is so essential for the eCommerce businesses to search for new digital tools that will differentiate them from competitors and convert their customers. With so many ...
Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...
In the world of evolving technology, there are many aspects of eCommerce, where Artificial Intelligence steps in. Consider advancements, such as machine learning, natural language processing and visual recognition, which are currently transforming the world of eCommerce. Nowadays, shopping is not just about shopping anymore. AI-powered tools are letting retailers put the right products in ...
