Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...
On the 21st March we have witnessed the biggest announcement from 2 well-known organisations that has surprised anyone in eCommerce industry- the official end of the MailChimp’s partnership with Shopify. What do we know about this case? Here’s why Mailchimp is no longer in the Shopify App Store. Shopify said: “Over the past 18 months Shopify ...
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...
Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional advertising or celebrity. Statistics don’t lie and influencer marketing keeps changing fashion eCommerce. Who actually is a fashion influencer? It is an individual ...
Ecommerce industry keeps steadily growing and businesses are looking for new ways to increase conversion rates, generate more sales and encourage customer loyalty. In fact, it is thought that by 2040, 95% of purchases will be facilitated by eCommerce. In order to be successful, it is crucial for every online retailer to often screen analytics ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...
