Customer experience for the next normal will be centred around a touchless future. The trend toward touchless technology and a contactless customer experience has been coming for as long as anyone can remember. However, the impact of COVID-19 on the contactless customer experience is now accelerating at a rapid rate...
Market demand is a crucial part of any business strategy and basically describes the demand for any given product and who wants to purchase it. A number of different factors are involved in working this out but it is determined by how willing consumers are to spend a certain price on a particular good or service. As market demand increases, naturally, so does price due to the higher interest...
From industries marketing their products on social media, pop-up shops, and advertisements, what does one specific industry do when purchasing factors depend on consumers having the ability to smell their product. What does that exact industry...
Change is, and always will be, a key element to the fashion industry’s identity. Year by year, season by season, fashion never stays still, therefore neither should your retail brand as the importance of understanding future retail website trends cannot be overstated...
Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...
Currently, rapid retail is more important than ever meaning that businesses are constantly challenged by the ever changing nature of the industry and consumer behavior. To stay ahead of the game, retailers need to go beyond just providing a platform to create conversions, and instead focus on engaging with their customers to fost trust and credibility which leads to repeat customers...
It probably doesn’t need saying, but Facebook is the largest social network in the world. With over 1.7 billion people logging onto the site daily across a variety of different platforms, the average user ends up spending just under an hour on the platform each day...
The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
As is probably apparent, the holiday season is likely to be affected by the Coronavirus. The usual last-minute shopping worries, crowds of people rushing to malls and the standstill lines of consumers waiting to purchase items are likely to diminish as COVID-19 regulations will still be in place with recent spikes around the world. In response to this, digital use has kicked off as one of the most convenient ways people are now shopping...
If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...
