It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that have profound effects on the ways we live our everyday lives – even if we might not consciously realise it when exposed to them...
The world of consumer packaged goods, like many others, is transforming. In order to remain relevant in the industry and get ahead of competitors, you’ll need to stay on top of CPG trends 2021 has to offer. Companies need innovative products and approaches to meet new human needs while consumer packaged goods marketing has changed dramatically in recent times to accommodate this...
Autonomous robots and robotics in warehouse management can perform tasks with little or no human intervention. They can vary significantly in size, functionality, mobility, and cost, from robotic fulfilment systems in processing plants to flying drones that can take stock inventory in a matter of minutes. Increasingly the applications of warehouse ...
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast fashion, increasing carbon footprint the industry has on the environment and one-off clothing items that have become prevalent across the whole industry...
Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization online and in-store but also in the spaces between online research and in-store buying...
The pandemic-induced surge in online shopping has proven how technology used in retail industry business strategies has helped retail to survive during this time. As retail technology trends post-Covid will continue to emerge, retail businesses must be aware of these trends to remain relevant in the digital age...
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and delivery details, it now means that purchases rarely take more than just a handful of clicks ...
Without a doubt, the pandemic has accelerated eCommerce, boosting online sales globally as a result of the closure of thousands of nonessential retail stores. As businesses continue to recover from the hardship of 2020, maintaining a business model for a socially distant world is still more crucial than ever, with consumers feeling more confident than ever to make online purchases...
Staying ahead of the competition starts with being informed. Having as much information, data and statistics to hand means that the decisions you make will be based on facts that can guide your business strategies to see greater success ...
Have you ever been close to checkout, maybe with only one or two items in your cart, and right before checkout at the bottom of the page there are a couple of suggested items you could add? It’s a very common aspect of online shopping nowadays and it’s likely these products will be a part of the lower price range of the website’s products...
