eCommerce can be said to be a lot of things, but easy is definitely not one of them. Whether it’s the hassle of navigating through countless competitors, or trying your best to get into your audience’s mind and find exactly what they want, eCommerce is hard. Thankfully, despite all the challenges and hardships you’ll endure, ...
Whether it’s the convenience of doing everything without needing to leave your seat, or the simplicity of adding a product to your cart with the click of a button, statistics show that, while offline sales may be declining, eCommerce sales are growing. After all, from discovery to checkout, everything can be completed on a single ...
From tech to fashion eCommerce, businesses everywhere are looking for new and improved ways of marketing their products. They want to make their users’ journey with them as smooth as possible. Part of this, creating a seamless buyer’s journey, includes knowing exactly what to present and when, which just so happens to be our topic ...
If anything can be said to be inconstant, it’s fashion. With trends coming and going yearly, monthly and even weekly, the least that can be said about the fashion world is that it’s tumultuous. One day we have athleisure, the next it’s mom jeans, and after it’s tiny sunglasses. How did this happen? When did ...
As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On the one hand, you want to gather as many new customers as possible. On the other, you also want to turn that ‘new’ ...
As of June 2018, Instagram reached 1 billion monthly active users, up from 800 million less than a year prior. If that doesn’t impress you, consider that 500 million+ Instagram accounts are active every day around the world, with 80% of them following a business. In other words (and like an eCommerce agency would say), ...
Artificial intelligence can be said to be the ability of machines to process data and perform tasks in a way that mimics human intelligence. Data processing, voice and visual recognition, decision making— all of it is AI. It’s this kind of technology that has enhanced experiences in a way that helps brands deliver more personalised ...
Everything is mobile today, absolutely everything. You can shop, browse, stream, chat, and even search with your voice on mobile. In fact, we’ve been hearing that every year is ‘the year of mobile’ so often that the reality is more like “the decade of mobile.” A decade in which your customers have come to expect ...
Did you know that more people worldwide own a mobile phone than a toothbrush? That’s right, a toothbrush! It may sound a bit ridiculous, but technology and the ability to access the internet is something users see as crucial today. In fact, across the globe, more than half of all internet traffic generated in 2018 ...
As any luxury branding agency knows, luxury is all about perception. It’s the perception of being elite and the symbolic value that comes with that status. In the fashion industry, a world dominated by perception and the power certain brands wield over others, this sentiment holds even more water, as brands constantly go head-to-head in ...
