In 2017, retail eCommerce sales amassed over £1.7 trillion and, by 2021, this number will almost double to £3.3 trillion worldwide. But with so much business happening online, it makes the digital space all the more competitive for businesses. From banner ads to email marketing strategies, and even social media curation, businesses owners now need ...
Anyone you ask, whether it’s a luxury branding agency or your average digital agency, knows that content is king. As the lifeblood of marketing and what eCommerce brands need if they hope to be found, content is absolutely indispensable to attract, engage and convert online consumers. It can all be summed up to the simple ...
It’s all about our voices today; what they can do and what we can do with them. As consumers, we like the idea of being ‘hands-free.’ We like doing whatever we want and getting whatever information we need without having to lift a single finger. Thankfully, voice user interfaces (VUIs) are there to help us ...
You may have heard of it, but what is customer retention? For one, it’s not a new form of marketing, although it has been making the rounds recently because brands are finally realising that acquisition may have its place, but retention’s where it’s at. In essence, the gist of customer retention marketing is focusing on ...
When purse strings are loosened and shopping inhibitions are put on the back seat, brands respond by offering their best for the lowest price. What is it? It’s a holiday: a time when sales abound and money flows like wine. A holiday is a brand’s and a consumer’s best friend because both end up on ...
Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow as others flounder in confusion. As for you, it doesn’t matter if you’re brand new to the ...
Venturing into the eCommerce world can be quite daunting. Competitors are everywhere, consumers are capricious, and you have to bear it if you want to survive — daunting indeed. Thankfully, one aspect of eCommerce isn’t as difficult as it used to be: attaching a website to your brand. There are literally hundreds of eCommerce platforms ...
Like a churning sea, the digital commerce space is always changing. That is to say that trends in eCommerce industry are fickle and what works one day may not work the next — the eCommerce trends 2018 has brought will not be the same as the ones we’ve gleaned for 2019, or the eCommerce trends ...
Web design is a particularly nuanced form of creative visual communication, driven by the needs of the user. And as creative design agencies have started to think more and more about those needs, focusing now on UX and UI, the role of the designer has become more than just the expert aesthetic problem solver. We ...
SEO is a nuanced art… or technology. Who knows. It’s incredibly hard to pin down, isn’t it? It’s an area that spans across all different areas of eCommerce – from technology to design to copywriting, SEO should be at the forefront of every single member of your team’s mind. Of course, what we actually mean ...
