Thanks to the technical advancements, online retailers can now offer something more than just shopping. Buyers use the shopping experience to determine their purchasing decisions, that is why it is so essential for the eCommerce businesses to search for new digital tools that will differentiate them from competitors and convert their customers. With so many ...
Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have reported 1,416% growth in traffic and 20% growth in revenue. Instagram In-App Shopping gives businesses an immerse storefront for people to explore brand’s ...
In the world of evolving technology, there are many aspects of eCommerce, where Artificial Intelligence steps in. Consider advancements, such as machine learning, natural language processing and visual recognition, which are currently transforming the world of eCommerce. Nowadays, shopping is not just about shopping anymore. AI-powered tools are letting retailers put the right products in ...
When it comes to choosing the right eCommerce platform for your store, there are millions of different considerations that need to be taken into account. Online shopping is becoming more popular than ever, and by 2021, eCommerce sales are expected to reach 17.5% of retail sales worldwide. With so many options on the market, starting ...
Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...
On the 21st March we have witnessed the biggest announcement from 2 well-known organisations that has surprised anyone in eCommerce industry- the official end of the MailChimp’s partnership with Shopify. What do we know about this case? Here’s why Mailchimp is no longer in the Shopify App Store. Shopify said: “Over the past 18 months Shopify ...
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to increase your sales, providing excellent customer experience at the same time, is a challenge for any brand on the market. From minimalism to ...
Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional advertising or celebrity. Statistics don’t lie and influencer marketing keeps changing fashion eCommerce. Who actually is a fashion influencer? It is an individual ...
