Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...
With a new year come new trends in the world of retail and eCommerce. This time, many of them were brought by innovative technologies that have thoroughly changed the ways consumers browse and shop. The number of visits to brick-and-mortar stores is decreasing year and year, where online retail, on the other hand, is blooming. ...
Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...
As a manufacturer, you know what is best for your business and you only want to help grow your brand. Understanding the intricacies of the marketplace and how it may change in the future is vital to ensuring that your company stays ahead of any competitors. Adapting to current technological advancements is one way generate ...
Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships with new customers and develop them with existing ones. It is also a field that is constantly growing at a rapid rate. One ...
With new cashless payments becoming readily available, we are quickly becoming a cashless society, and the retail environment is continuously changing to accommodate new shopping habits and self-checkout trends. There are many payment options currently used, from credit and debit cards, to E-wallets that can connect to smartphones and watches. Alongside this, companies are developing ...
Since eCommerce emerged in the years before the turn of the century, it’s only grown in strength as business owners optimise sales and adapt to changing user behaviour. Omnichannel brand presence and easy access on-the-go means brands have to think more about user interaction rates on mobile as well as desktop. In fact, mobile commerce ...
With competitors and marketing campaigns on every corner, the world of eCommerce is a huge. In fact, eCommerce sales this year alone are expected to account for 13.7% of retail sales worldwide, and are set to rise to 17.5% by 2021. With ever-changing ways users find products, it’s important to keep up-to-date to compete for ...
When it comes to rebranding, it’s important to get it right. You are essentially changing the business image and the face of your company that your user’s associate with you. Businesses need to rebrand eventually, whether they create a new name, logo or changing the design; it is a good way to reestablish yourself from ...
In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more. Looking at the Retail Industry Trends and Predictions for 2019, a lot of strategies are based on leveraging some of the latest technologies ...
