Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization online and in-store but also in the spaces between online research and in-store buying...
Without a doubt, the pandemic has accelerated eCommerce, boosting online sales globally as a result of the closure of thousands of nonessential retail stores. As businesses continue to recover from the hardship of 2020, maintaining a business model for a socially distant world is still more crucial than ever, with consumers feeling more confident than ever to make online purchases...
Have you ever been close to checkout, maybe with only one or two items in your cart, and right before checkout at the bottom of the page there are a couple of suggested items you could add? It’s a very common aspect of online shopping nowadays and it’s likely these products will be a part of the lower price range of the website’s products...
Customer experience for the next normal will be centred around a touchless future. The trend toward touchless technology and a contactless customer experience has been coming for as long as anyone can remember. However, the impact of COVID-19 on the contactless customer experience is now accelerating at a rapid rate...
Market demand is a crucial part of any business strategy and basically describes the demand for any given product and who wants to purchase it. A number of different factors are involved in working this out but it is determined by how willing consumers are to spend a certain price on a particular good or service. As market demand increases, naturally, so does price due to the higher interest...
Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and closing in response to the pandemic which makes it difficult for businesses to stay in the present and drive foot traffic in post-COVID-19 society...
Digital transformation during COVID-19 has been one of the key factors in helping the retail industry stay productive during 2020. With all in-person stores having to close down for months as quarantine precautions were implemented worldwide, the growth of online shopping began to soar. By the end of this year, eCommerce sales...
