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Category: Strategy

An Essential Guide to Fashion eCommerce: Top Trends, Winning Strategies and More

An Essential Guide to Fashion eCommerce: Top Trends, Winning Strategies and More

11/09/2023 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.

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Tips and Tricks to Mastering Instagram Explore to Amplify Your Reach

Tips and Tricks to Mastering Instagram Explore to Amplify Your Reach

31/07/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Instagram, since its birth in 2010, has evolved from a simple photo-sharing app. It’s now a comprehensive platform for businesses, influencers, and everyday users to express, engage, and connect. Instagram, since its birth in 2010, has evolved from a simple photo-sharing app. It’s now a comprehensive platform for businesses...

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The Role of Photography and Imagery in Fashion Marketing

Visual Storytelling: The Role of Photography and Imagery in Fashion Marketing

07/06/2023 0 Comments By Ghia Marnewick Reading Time: 7 Minutes

Visual storytelling is a powerful tool for marketers to communicate their brand message and engage their target audience. It involves using visual elements such as images, videos, graphics, and animations to convey a narrative or tell a story. The importance of visual storytelling in fashion marketing lies in its ability to capture and retain the attention of the audience. Visual content is processed faster by the human brain than text, making it more effective at conveying information and emotions. It can also evoke a greater emotional response from the viewer, which can help to build brand affinity and drive sales...

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Sales Funnel Strategy: Examples and Tips to Build for eCommerce Business

Sales Funnel Strategy: Examples and Tips to Build for eCommerce Business

13/01/2023 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

A sales funnel is a marketing term that describes the journey potential customers go through on their way to making a sale. There are a number of different stages of the journey, which will discuss later in this post. A good sales funnel can increase business growth. Despite this, 68 per cent of businesses have not measured a sales funnel. If you fall into this category, you’ll want to read on...

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Marketing Strategy for Luxury Sanitaryware

Marketing Strategy for Luxury Sanitaryware: 11 Tips and Marketing Ideas

22/12/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

There is only one place to begin, and this is by taking a look at the sanitaryware market size to get a better understanding of what you are coming up against. In 2020, the global luxury sanitary market reached over $2,418 million. Cumulative growth opportunity is estimated to be $25 billion between now and 2027. If you are in the bathroom industry...

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Effective Use of Chatbots to Enhance the Customer Service Experience

Effective Use of Chatbots to Enhance the Customer Service Experience

21/12/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Chatbots are a broad category that includes everything from the Amazon Alexa smart speaker to automated text chats on corporate customer service pages. The most powerful chatter - and the ones that can impact customer experience and business results - are agents. Artificial intelligence has become an integral part of employee engagement strategies and is changing dramatically as companies provide support to their customers...

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Luxury Brand Social Media Strategy Effective Guide and 5 Mistakes That Should be Avoided

Luxury Brand Social Media Strategy: Effective Guide and 5 Mistakes That Should be Avoided

05/12/2022 0 Comments By Ghia Marnewick Reading Time: 7 Minutes

Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a large audience through social media. Through social media, top suppliers can connect with customers on an emotional level, differentiate their brands and build customer trust...

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Luxury Brand Exclusivity Strategies

Luxury Brand Exclusivity Strategies: Effective Guide to Maintain Brand Perception

10/11/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

One of the key elements of a successful luxury brand strategy is to create demand through exclusivity. Exclusive items can be obtained in different ways, such as creating limited edition products, making certain products available only in certain stores, or creating a waiting list for new releases. The luxury consumer expects to be noticed, not treated as...

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Vital Sneakers Marketing Strategies For Ultimate Sales Boost

7 Vital Sneakers Marketing Strategies For Ultimate Sales Boost

07/11/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

The Sneakers segment in the UK is projected to grow by 7.47% (2022-2027) resulting in a market volume of US$5.25bn in 2027. With that being said, below, we will answer the following question; how do I market my sneakers? If you are wondering how to promote shoes online and make more sales, we have got you covered with seven killer strategies below...

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Steps by Steps Guide to Digitally Transform Your FMCG Brands

Steps by Steps Guide to Digitally Transform Your FMCG Brands

07/10/2022 0 Comments By Ghia Marnewick Reading Time: 8 Minutes

Digital transformation is the integration of digital technologies into all aspects of business, fundamentally changing the way you operate and deliver value to customers. It is also a cultural change that forces organisations to challenge the status quo, experiment and be comfortable with failure. Since digital transformation will be different for every business, it can be difficult to find a definition that applies to everyone...

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