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Jenny Stark

Experience Economy in Luxury Brands

Experience Economy in Luxury Brands

May, 7, 2017 0 Comments By Jenny Stark Reading Time: 2 minutes

Why do we pay so much for a cup of coffee? The actual cost of grinding coffee beans is pennies, and the labour time isn’t consuming. Yet Costa, Starbucks and Caffe Nero…

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5 User Generated Campaigns That Rocked

5 User Generated Campaigns That Rocked

April, 19, 2017 0 Comments By Jenny Stark Reading Time: 3 minutes

  I’ll show you how great I am. You show me how great I am. Which do you prefer? Marketers spend billions persuading us that they’re the next hot thing, that we…

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Women: A Missed Opportunity in Video Games Marketing

Women: A Missed Opportunity in Video Games Marketing

February, 6, 2017 0 Comments By Jenny Stark Reading Time: 5 minutes

What message are we sending young (wo)men when they see these video games characters: How about these: Over-sexualised characters are nothing new in art, but the gratuitous nature of the female characters…

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