Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional ...
A lot of people think of marketing as a singular venture that’s approached uniformly across businesses, albeit with a few differences derived from industry. They think that, because the end-goal with marketing is to promote and sell a product or service, the way of doing so will always be the same. They are wrong. While ...
“It’s not easy to operate a business, especially when you’re worried about the guy down the street taking customers away from you.” – Neil Patel eCommerce is rife with competition. An eCommerce agency here, an agency there, agencies everywhere. And just when you think you have a good lay of the land, another one pops ...
Whether you’re ready for it or not, the future of retail is in voice search. With large technology corporations pumping out digital assistants, and brands integrating voice technology into their mobile apps, users’ access to the internet will soon be completely hands-free. In fact, Gartner predicts that by 2020, 30% of all searches will be ...
With the rise of digital assistants comes the rise of digital voice search! Users everywhere are now opting to speak queries instead of typing them out, and according to Search Engine Watch, 35x more voice searches than when the technology was originally launched in 2008. Plus, as of January 2018, over one billion voice searches ...
In 2017, retail eCommerce sales amassed over £1.7 trillion and, by 2021, this number will almost double to £3.3 trillion worldwide. But with so much business happening online, it makes the digital space all the more competitive for businesses. From banner ads to email marketing strategies, and even social media curation, businesses owners now need ...
Anyone you ask, whether it’s a luxury branding agency or your average digital agency, knows that content is king. As the lifeblood of marketing and what eCommerce brands need if they hope to be found, content is absolutely indispensable to attract, engage and convert online consumers. It can all be summed up to the simple ...
You may have heard of it, but what is customer retention? For one, it’s not a new form of marketing, although it has been making the rounds recently because brands are finally realising that acquisition may have its place, but retention’s where it’s at. In essence, the gist of customer retention marketing is focusing on ...
