Did you know that there are 359 million businesses around the world today? And chances are you’re competing with quite a lot of them! Creating a standout brand is both an art and a science. A compelling brand position isn’t just about being different - it's about being relevant, authentic, and aligned with your audience's...
Are you a start-up just getting going? Maybe an established brand looking to expand? No matter your situation, we can all agree that customer acquisition is essential for any business! In simple terms, customer acquisition is the process of attracting new customers to your business...
Have you ever wondered why some luxury brands have that magical allure that effortlessly draws in high-end customers? No, it’s not just about their premium products! It’s about the stories they tell, the emotions they evoke, and the unique experiences they create...
Did you know that 88% of customers who trust a brand will buy again? This stat alone confirms one thing: brand perception is everything. It's the invisible force that influences consumer decisions, shapes customer loyalty, and drives business success. But brand perspective isn’t just about having a catchy logo or a memorable tagline...
The Olympic Spirit is well and truly alive! And, this is something you can really embrace from a business perspective. Don’t let this moment pass you by. The Olympic Flame is still burning, so pass the torch onto your branding efforts. How, you ask? Don’t worry; we’ve got that part covered. Let’s dive into marketing during the Olympics in more detail...
Over the past few years in the digital marketing industry, platforms have released new and exciting technology that is completely changing the marketing world forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business...
Imagine this: a potential customer hears about your business, they search for you online, and within seconds, they form an opinion based on what they find. This is the power of your digital presence. Your website, social media profiles, online reviews, and even the way you respond to emails all contribute to this digital identity...
Artificial intelligence offers a new kind of customer experience that’s elevated and more immersive than ever before. When it comes to it’s impact, AI has had a significant one across many industries, including that of marketing in particular...
Over the past few years, omnichannel has become a buzzword in the business world. The pandemic sped up its adoption as retailers, coffee shops, and restaurants realised how crucial it is to connect with customers on multiple fronts. With physical locations closing temporarily, businesses had to get creative...
Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow as others flounder in confusion. As for you, it doesn’t matter if you’re brand new to the ...
