Blog

How to Strengthen Your Customer Service With Personalised Support

How to Strengthen Your Customer Service With Personalised Support

Considering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, personalised customer service has never had such a high priority. With so much of the world currently in a state of flux and situations seemingly changing on a daily basis, ensuring you ...

Continue Reading...

How Social Distancing Has Changed Shopping Behaviors

How Social Distancing Has Changed Shopping Behaviors

There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour is no exemption to this. The growing severity of COVID-19 and the subsequent preventative measures that have been brought in by it are ...

Continue Reading...

Live Video-Based Commerce: How Retailtainment is Next Big Thing

Live Video-Based Commerce: How Retailtainment is Next Big Thing

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

Continue Reading...

Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennial Shopping Trends: How Marketers Should Plan for 2020

Millennials, generally defined as people born between the years 1981 and 1996, should be considered the first truly digital generation and are the demographic that every brand wants to win over. But the first trick in gaining their loyalty involves getting their attention and, much more importantly, maintaining it. This is not an easy task ...

Continue Reading...

How Facebook Analytics Help You Drive More Sales

How Facebook Analytics Help You Drive More Sales

Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...

Continue Reading...

How to Modernise Your Traditional Brand Through Digital Marketing

How to Modernise Your Traditional Brand Through Digital Marketing

The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed as “traditional” are usually met with resistance. While it’s true that some traditions should definitely be kept alive, this doesn’t stand for traditional ...

Continue Reading...

How to Optimise Your Retail Brand for Voice Search

How to Optimise Your Retail Brand for Voice Search

Whether you’re ready for it or not, the future of retail is in voice search. With large technology corporations pumping out digital assistants, and brands integrating voice technology into their mobile apps, users’ access to the internet will soon be completely hands-free. In fact, Gartner predicts that by 2020, 30% of all searches will be ...

Continue Reading...