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Blog

Touchless Future How To Create Memorable Online Customer Experience

Touchless Future: How To Create Memorable Online Customer Experience

15/01/2021 0 Comments By David Pittaway Reading Time: 4 Minutes

Customer experience for the next normal will be centred around a touchless future. The trend toward touchless technology and a contactless customer experience has been coming for as long as anyone can remember. However, the impact of COVID-19 on the contactless customer experience is now accelerating at a rapid rate...

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Reshaping Hotel Customer Experience Strategy Post COVID-19

Reshaping Hotel Customer Experience Strategy Post COVID-19

16/12/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which is why having a hotel experience guide post Coronavirus is so important...

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Pull Marketing Strategy Learn How To Attract Your Audience

Pull Marketing Strategy: Learn How To Attract Your Audience

12/11/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...

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How Beauty Industry Is Adapting In The Mask Age

How Beauty Industry Is Adapting In The Mask Age?

03/11/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Without a doubt, masks are important for everyone to wear, not only to protect themselves but the lives of others. The chances of people contracting the virus diminishes by 85% when both parties are properly wearing their masks. Although nothing will ever outweigh the benefits and safety the masks bring to communities, unfortunately, the beauty industry has been having a rough time dealing with its effects...

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Try Before You Buy eCommerce Ultimate Customer Satisfaction and Convenience

Try Before You Buy eCommerce: Ultimate Customer Satisfaction and Convenience

08/09/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

Imagine needing a new mattress so you begin browsing online for the best option that would meet your needs. After finding one with good reviews, imagery, and a description of the bed’s comfort, you decide to purchase it. The mattress is delivered and you lay down for the night and it just isn’t the right fit...

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Experimental marketing

How Retail will Adapt Experiential Marketing in The Covid-19 Era

13/08/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...

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trend post covid

How Increased Convenience for Retail Consumers Garners More Sales?

06/08/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

The pandemic has hit every nation hard. Countries began enforcing public transportation closures, social distancing measures were brought in and building capacities were limited in hopes of lowering the risk of infection. Starting in May, London’s Tubes and NYC’s subways had both completely shut down, creating havoc for anyone trying to get from point A ...

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take away

Why Restaurants And Food Businesses Need To Move Online Amidst Covid-19

27/07/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

COVID-19 has not only been a devastating public-health crisis the likes of which we haven’t seen before; it has also been the biggest challenge that the restaurant industry will likely ever face. The sheer scale of the impact is likely to have a ripple effect that the industry will unlikely recover from for at least ...

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How to Strengthen Your Customer Service With Personalised Support

20/05/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Considering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, personalised customer service has never had such a high priority. With so much of the world currently in a state of flux and situations seemingly changing on a daily basis, ensuring you ...

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How Social Distancing Has Changed Shopping Behaviors

07/05/2020 0 Comments By David Pittaway Reading Time: 6 Minutes

There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour is no exemption to this. The growing severity of COVID-19 and the subsequent preventative measures that have been brought in by it are ...

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