Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result,…
Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket…
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether…
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are…
Augmented reality is a type of technology that’s increasing in popularity, so much so that Facebook announced new AR video call filters for its user. The Spark AR feature enables video call…
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no…
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience…
Intimate wear is defined as the objects you wear under your clothes. These consist of bras, briefs, shapewear, sleepwear, thermals, loungewear, socks, and stockings. The intimate apparel industry has gone from being…
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast…
The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people…
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that…
The global Consumer Packaged Goods market was valued at $2.05 million in 2022. A CAGR of 2.98% is forecasted between now and 2028, meaning the industry is expected to reach $2.44 million…
