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10 Steps to Write Effective Product Descriptions that Sell

10 Steps to Write Effective Product Descriptions that Sell

It’s all about content. Customers may come for the pictures, but they stay for the product descriptions. Sure, colorful photographs and interactive ads are amusing and eye-catching, but they’re not enough to make a user click ‘purchase.’ In fact, 20% of purchase failures are potentially a result of missing or unclear product information. That’s because ...

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What Does Influencer Marketing Look Like in 2018?

What Does Influencer Marketing Look Like in 2018?

2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...

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How Should We Measure the Success of Creative Digital Campaigns?

How Should We Measure the Success of Creative Digital Campaigns?

Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...

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Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint’s simplicity and ease of use, it garnered a worldwide fan base, many of whom took to social media to lament the fate of one of the most iconic computer programs ever created. ...

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