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From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

From In-Store To In-Homes: How Retail Brands Should Focus On Engaging Content?

It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...

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How to Strengthen Your Customer Service With Personalised Support

How to Strengthen Your Customer Service With Personalised Support

Considering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, personalised customer service has never had such a high priority. With so much of the world currently in a state of flux and situations seemingly changing on a daily basis, ensuring you ...

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How Social Distancing Has Changed Shopping Behaviors

How Social Distancing Has Changed Shopping Behaviors

There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour is no exemption to this. The growing severity of COVID-19 and the subsequent preventative measures that have been brought in by it are ...

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10 Things to Focus on During Lockdown: How to Stay Positive, Productive and Engaged

10 Things to Focus on During Lockdown: How to Stay Positive, Productive and Engaged

Due to the Coronavirus outbreak, many people will now be forced into working from home for the foreseeable future. For some, this will be nothing new and a transition that will not change their routine too much, for others this will be an entirely new experience that can be difficult to handle and manage. With ...

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Know How These 6 Brands Are Reacting Digitally to Coronavirus

Know How These 6 Brands Are Reacting Digitally to Coronavirus

Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new and innovative marketing ways to combat this difficult situation. One of the main methods they have found to do so is by utilising ...

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10 Steps to Write Effective Product Descriptions that Sell

10 Steps to Write Effective Product Descriptions that Sell

It’s all about content. Customers may come for the pictures, but they stay for the product descriptions. Sure, colorful photographs and interactive ads are amusing and eye-catching, but they’re not enough to make a user click ‘purchase.’ In fact, 20% of purchase failures are potentially a result of missing or unclear product information. That’s because ...

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