A social media marketing strategy is a roundup of everything you plan to do and accomplish on your selected social media platforms. This includes everything from your goals, who your audience is and what your brand voice will be to what you will post, when you will post and how you will measure your performance...
From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive...
The Spark AR feature enables video call filters that could mean a big thing for retailers looking to boost traffic and drive sales on this social media platform. For creators in general, it’s a new way for them to connect with their audience.
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no surprise that TikTok, a platform where users share short video clips, is currently looking into doing the same...
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that have profound effects on the ways we live our everyday lives – even if we might not consciously realise it when exposed to them...
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and delivery details, it now means that purchases rarely take more than just a handful of clicks ...
It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this have all but been prevented following the outbreak of the Coronavirus. Customer engagement during Coronavirus is fraught with many new obstacles and presents ...
Everything in the world is different to how it was at the start of the year. Many people are currently in lockdown, businesses have been forced to close and the way the majority of people go about their day to day lives has been changed, potentially forever. Everything from how people make their livelihoods to ...
Considering how the current COVID-19 pandemic is breeding feelings of insecurity and instability for both the general public and business owners, offering great, personalised customer service has never had such a high priority. With so much of the world currently in a state of flux and situations seemingly changing on a daily basis, ensuring you ...
The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...
