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Halloween isn't just about fancy dress and sweets; it's a prime opportunity for eCommerce brands to capture attention and drive sales! With global spending soaring into the billions, this spooky celebration has become a must for eCommerce brands. In the UK alone, consumers spent over £687 million on Halloween, and...
Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on the screen. Today, it's about dynamic content, i.e. tailoring everything from product recommendations to calls to action...
Imagine this: a potential customer hears about your business, they search for you online, and within seconds, they form an opinion based on what they find. This is the power of your digital presence. Your website, social media profiles, online reviews, and even the way you respond to emails all contribute to this digital identity...
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the case in the world of product design and marketing.
However, it’s not as simple as pressing an “on” switch and making the most of AI. You need to use it thoughtfully, strategically, and effectively.
A social media marketing strategy is a roundup of everything you plan to do and accomplish on your selected social media platforms. This includes everything from your goals, who your audience is and what your brand voice will be to what you will post, when you will post and how you will measure your performance...
From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive...
The Spark AR feature enables video call filters that could mean a big thing for retailers looking to boost traffic and drive sales on this social media platform. For creators in general, it’s a new way for them to connect with their audience.
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no surprise that TikTok, a platform where users share short video clips, is currently looking into doing the same...
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that have profound effects on the ways we live our everyday lives – even if we might not consciously realise it when exposed to them...
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and delivery details, it now means that purchases rarely take more than just a handful of clicks ...
