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Antonio Casas

Antonio Casas

He has 25+ years of creative experience leading, managing and inspiring teams which include UX/UI designers, brand creatives and strategists, photographers, content writers, account and project managers, as well as developers.

Crafting Emotional Design Strategies: A Guide to Audience Connection

Crafting Emotional Design Strategies: A Guide to Audience Connection

April, 25, 2024 0 Comments By Antonio Casas Reading Time: 7 minutes

In a digital world brimming with endless options and distractions, how do you make your brand not just noticed but remembered and cherished? The answer: emotional design. Emotional design digs deeper. It’s…

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Unlocking Higher Conversion Rates: The Impact of Design Psychology

Unlocking Higher Conversion Rates: The Impact of Design Psychology

April, 22, 2024 0 Comments By Antonio Casas Reading Time: 6 minutes

Ever wondered why some websites just 'click' with you? It's like they're speaking your language, understanding your needs without you uttering a single word. That's design psychology in action - a game-changer…

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The Future of AI in Business: Integrating AI into Product Design & Marketing

The Future of AI in Business: Integrating AI into Product Design & Marketing

April, 1, 2024 0 Comments By Antonio Casas Reading Time: 6 minutes

Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the…

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Data-Driven Design: Why and How to Integrate it into your Product Strategy

Data-Driven Design: Why and How to Integrate it into your Product Strategy

March, 25, 2024 0 Comments By Antonio Casas Reading Time: 5 minutes

In the vibrant world of product development, staying ahead of the curve is not just an advantage - it's a necessity! One of the most powerful ways of doing this is using…

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Design Thinking Strategy

The Importance of Design Thinking Strategy in 2024: 10 Compelling Reasons

February, 26, 2024 0 Comments By Antonio Casas Reading Time: 6 minutes

I’m sure you’ve landed on a website before, and thought, “Wow” - what you’re looking at and interacting with is just a level above the rest, right? And, I’m also sure that…

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Top Statistics & Facts to Consider in Year 2024 when Designing a Website

Top Statistics & Facts to Consider in Year 2024 when Designing a Website

February, 5, 2024 0 Comments By Antonio Casas Reading Time: 7 minutes

Another year is upon us, and as we wish Happy New Year to all of our clients and followers here at Appnova, it gives us the perfect chance to look ahead and…

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